Top 5 Consumer Finance Apps on Android in Guatemala Q1 2024

The first quarter of 2024 witnessed significant activity in the consumer finance app market on the Android platform in Guatemala. Here’s a closer look at the performance trends of the top 5 apps, with data provided by Sensor Tower.

BANRURAL saw a consistent performance in weekly downloads, peaking at around 15.8K in late January and maintaining a steady range between 12.2K and 15.7K throughout the quarter. Active users fluctuated slightly but remained robust, starting at approximately 147K and peaking at around 159K in late February.

Bi en Línea experienced a notable spike in downloads early in the quarter, reaching 16.9K in the second week of January. Downloads then stabilized, ranging from 8.4K to 14.8K. Active users showed a healthy presence, peaking at around 365K in early January and maintaining figures above 320K for most of the quarter.

Banco Azteca Guatemala had a consistent download pattern, with early January figures around 11K, which gradually tapered off to about 5K by the end of March. Active user numbers exhibited a steady increase, starting from 65K and reaching 71K towards the end of the quarter.

Banca Móvil BAC displayed stable weekly downloads, peaking at around 6K in mid-February and maintaining a range between 4.6K and 6.1K. Active users showed a consistent upward trend, starting at 244K and reaching a peak of approximately 268K in mid-March.

Banco Promerica Guatemala demonstrated a gradual increase in downloads, starting at 2.2K in early January and peaking at around 4K in mid-March, before dropping to 2.4K in the final week of the quarter.

For more detailed insights and data, visit Sensor Tower.